RtA launched in 2013 by Eli Azran and David Rimokh in LA, who are committed to the process of constant improvement and the purpose of creating a movement. A movement of like-minded individuals who share a belief that clothing should be used as a form of expression.
RtA is a state of mind, for the people who feel comfortable in their own skin, and more than comfortable: sexy, confident, and perhaps just a little dangerous.
RtA (Road to Awe) stands for the constant journey to reaching greatness, where you always want to improve and evolve. The brand was born under the principle that clothing should be effortless and chic.