ERL
At the intersection of art, fashion, and storytelling, you’ll find ERL — the creative vision of American artist and designer Eli Russell Linnetz. Launched in 2020 from the sun-soaked shores of Venice Beach, California, ERL brings a fresh, colorful perspective to all-American staples, reimagining them through a playful, cinematic lens.
Eli Russell Linnetz, a USC School of Cinematic Arts graduate with a Bachelor of Fine Arts degree in Screenwriting and Narrative Design, has crafted a brand that is as much about narrative as it is about clothing. Each season, ERL unfolds like a film, with Linnetz weaving together complex characters and narratives that capture the laid-back, vibrant spirit of California. From its first menswear collection in January 2020 to its recent expansions into tailoring, accessories, fragrances, eyewear, and footwear, ERL continues to redefine what it means to be an American brand.