GANNI
Since husband and wife duo Ditte Reffstrup, the label’s Creative Director, and Nicolaj Reffstrup, its CEO, took over the label in 2009, Ganni has steadily grown from an insider’s secret to a global phenomenon.
From cashmere knits to those cowboy boots, GANNI has redefined Scandi style in the past 20 years. Today, it’s a destination where easy, laid-back dressing embraces colour, and isn’t afraid to contrast patterns or play with volume. This has steadily cemented their place as a badge of honor among fashion’s best dressed.
GANNI takes a holistic approach to being a responsible brand. Whether that’s eating plant-based or tackling radical supply chain transparency. What matters is the accumulated impact of all the choices they make, big and small, every day – A result and fact-driven approach to creating change.