It all started in 1989 when Isabel Marant launched Twen, her first knitwear and jersey brand, at 22 years old. She held her first show in her own name in 1995 in the courtyard of a squat, with her friends as models.
Barely three years later, she opened her first boutique in an old artists’ workshop. Her historic location is still on rue de Charonne, in the Bastille district.
Twenty-four years and thirty boutiques later, everything and nothing has changed… her vision remains the same. Isabel has always had a single-minded love of fashion. By age eleven, she knew exactly what she did and did not want to wear. As a teen, she rebelled against stifling conventions and created her own look, using restyled military coats and her father’s sweaters.
While some dream of iconic women in glossy magazines, Isabel dresses women for their real lives – walking down the street or zipping off on a scooter. She never takes a piece out of her workshop without trying it on herself.
In Paris, New York, and Hong Kong, she has remained true to her ideals, and to her staff and partners who have been with her from the start.