LVMH is launching fashion house Jean Patou again, now reborn as PATOU.
The creative direction is lead by Guillaume Henry, who has previously worked at Givenchy and Nina Ricci and turned Carven into a commercial success from its first collection. He will debut his vision for the maison during Paris Fashion Week for SS20.
The PATOU woman incarnates everything that the brand stands for today: she is young in her mind, urban and active. She dresses to express her feminity subtly and feel good about herself.