Veronica Beard is an elevated American sportswear brand that strikes the balance between cool and classic. Inspired by timeless style, the Veronica Beard collection consists of iconic pieces that are designed to make dressing chic and easy for the girl-on-the-go.
We’re sisters-in-law who are married to brothers, but it was a true friendship and a love for fashion that brought us together. After leaving our careers in finance and fashion to raise our kids (we have eight children between us!), we found ourselves at family gatherings talking about our new favorite designers, must-have pieces and styling tricks. The desire for a collection of chic, feminine, and effortless clothing you could live in inspired us to create Veronica Beard.
We believe our greatest advantage is the fact that we know our customer so well. She is the focus of every conversation here at Veronica Beard. We always say, “We are our customer.” Veronica Miele Beard and Veronica Swanson Beard